African Mobility, why the big picture is increasingly important

MAXdrive
3 min readJun 10, 2022

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Photo by Uélvis Santana:pexels.com

Many cities in Africa are expanding at an astonishing rate. Unfortunately, many cities are developing so quickly that national, provincial, and local administrations are unable to oversee how they develop or ensure the supply of essential services. This has a wide range of negative effects on national and municipal economies, as well as the people who reside in them.

One of the most pressing issues confronting African cities is urban mobility. The transportation system in many cities has failed to keep up with the urban expansion. There is an insufficient supply of trustworthy, economical, and safe transportation options to suit people’s travel demands. Private car ownership and use are on the rise, causing traffic congestion.

Much of the general transportation services are provided by the informal sector, which employs a significant number of less than ideal vehicles. Simultaneously, the transportation system has an influence on the city in the form of congestion, higher prices, pollution, accidents, noise, intrusion, and long waits for both commuters and non-commuters.

As a result, air pollution has been and continues to remain a huge problem. In large cities like Lagos, it is even more pronounced. A study found that illness and premature deaths due to ambient air pollution cause losses of around $2.1 billion a year in the city. It was also found that the major sources of pollution are road transport, industrial emissions, and generators aggravated by open burning and illegal dumping of waste.

Mobility entities have to constantly keep the big picture in view, in order to make sure the solutions they provide are in line with what the industry and continent as a whole are lacking.

For MAX, the big picture is when adequate mobility is safe(for passengers as well as the environment), accessible, and affordable for Africans all over. This includes making safe and efficient vehicles, including electric vehicles readily available to first-class professionals who are well-rounded in their professional lives as well as their home lives. In turn, they can serve as many commuters and business owners as possible efficiently and cost-effectively

This is the motivation behind providing a community where drivers can obtain access to financing, car ownership, licenses, insurance packages, digital wallets, and e-Hailing services, all within an inclusive framework that prioritises the driver’s health, welfare, and morale.

MAX is building the largest vehicle subscription and financial services platform for transport operators and drivers across Africa and embedded within this venture is the foray of actively reaching out to more drivers in the informal sector, reforming the industry bit by bit.

Smart transportation investments such as this, that are well-made decrease the cost of moving people and commodities. This boosts economic productivity, which is defined as the number of goods and services produced per unit of private and governmental investment. Improved production/productivity eventually leads to higher living standards. Something that Africa is in dire need of.

Committing to providing solutions with the big picture in view often leads to more well-rounded strategies and innovations. Mobility entities and platforms that take this to heart place themselves in a better position to take African mobility to where it should be and consequently boost cities within the African continent economically.

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MAXdrive
MAXdrive

Written by MAXdrive

Leading Africa’s EV transition by driving sustainable growth and empowering businesses and communities through electric mobility.

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