Subscription and Asset Financing in Africa

2 min readNov 14, 2022

Non-centralized loans in Africa have gained popularity in recent years. At least 1 in 5 persons have been shown to patronise loan facilities. This is most likely due to financial deficiencies faced on both individual and institutional levels.

According to the World Bank, about 89% of Africa remains unbanked. This has resulted in slower rates of development and inherently impeded access to financial aid initiatives. Due to a lack of data corresponding to increased demand, this lack of coverage has discouraged numerous companies from providing credit services like loans and financing.

This implies that there is still a sizable deficit and, as a result, a chance to offer credit services to Africans. Several young unemployed Africans who are eager and motivated to work are nevertheless unable to take advantage of chances that allow them to work for themselves.

Perhaps, asset financing might be the answer to the cognizant question of bridging the ever-widening gap between the banked and the unbanked, the financially included and the financially excluded and by extension, the rich and poor.

Asset financing typically involves the funding of an asset or piece of equipment by a financial institution, whereby the lender buys the asset and leases it to the organisation or individual requiring it — somewhat on a subscription basis.

For individuals looking to leverage time and minimal resources, asset financing has been shown to help. Similarly, for corporations looking to scale their operations, asset financing seems to be a plausible financing alternative, essentially assisting them in the creation of employment possibilities.

Currently, MAX runs an asset financing scheme where Champions (riders) are carefully selected and financed with vehicles of their choosing.

These riders receive training and high-functioning low-or zero-emission vehicles (including cars, two-wheelers, and three-wheelers, some of which are locally assembled). Then they are leased to them with the vehicle ownership being transferred to the champions at the end of the subscription period.

Recently, MAX celebrated some of her champions who completed their subscription package and are now full-fledged owners of their vehicles. This was possible through the subscription/asset financing scheme and has now empowered several persons to lead better financial lives — the gap between the banked and unbanked being bridged one champion per time.

With the subscription scheme at MAX, the unbanked have access to asset financing services and can make money on their own terms.

To sign up to be a Champion, tap here.




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